The Hype features Caitlin Varrin and Danielle Annicchiarico owners of Lawless Vintage.
Inspired by Alberta’s western roots, Lawless will breathe new life into your wardrobe with vintage gear you can’t leave behind. Lawless was founded in 2017, with the mission to bring curated, previously loved garments from the corners of attics and into your closet.
Caitlin and Danielle noticed local vintage shops dwindling and boutique prices rising, so they took matters into their own hands. Their concept for Lawless combines favourite facets of the vintage clothing community together over some good old fashioned dress up.
Local creative talent is an important part of the Lawless brand. They feature local photographers, filmmakers, designers, artists, and stylists through collaborative events, creations, and brainchildren.
Lawless also values the environmental impact of buying local and preloved clothing while cherishing the stories and history a piece of clothing carries in its threads. The past can connect you to that special piece and, naturally, a new story to carry on with it.
Lawless lives by the motto “Hand Wrangled & Preloved in the Prairies” and you can find all of their latest pieces in the online shop at www.lawlessvintage.com.
Stay tuned to their socials for information on their upcoming Fall Pop-up.
Additional footage by: Craig Knox